About Mike Slatton
I build and run systems that generate revenue, process data, and execute work.
My background includes renewable energy, veterinary services, e-commerce, and product development. Across all of it, the focus has remained the same—development and execution. I take ideas, build the infrastructure behind them, and make them perform in real operating environments.
Today, my work centers on AI-driven systems, digital marketing infrastructure, and data-driven applications.
Core Work
System Development & Execution
I design and deploy systems that handle lead generation, customer acquisition, and operational workflows. These systems are built to run continuously, with clear inputs, defined processes, and measurable outputs.
Digital Marketing Systems
I develop full-funnel marketing systems that include:
- •SEO content development and publishing
- •Google Ads campaign structure, management, and optimization
- •Social media advertising across platforms like Facebook and Instagram
- •Conversion-focused landing pages
- •Lead tracking, attribution, and follow-up systems
Each component is connected and built to produce measurable results.
E-Commerce Development
I build and optimize e-commerce environments, including:
- •Product positioning and offer structure
- •Conversion rate optimization
- •Checkout flow and customer journey refinement
- •Paid traffic integration
- •Backend systems for order processing and fulfillment
The focus is on creating a direct path from traffic to revenue.
AI Agents & Automation
I design AI agents that execute real tasks across systems, including:
- •Website development and updates
- •Content production and publishing
- •Advertising management
- •Customer communication workflows
These agents operate within structured environments and are integrated into daily operations.
Data & Monitoring Systems (Veterinary / Medical Focus)
I am developing systems that track and analyze medical trial data related to pet supplements and treatments. These systems are designed to:
- •Aggregate structured and unstructured data
- •Identify patterns and potential side effects
- •Support better decision-making through accessible insights
This work is grounded in practical application within veterinary environments.
Secure Communication Systems
I am building independent communication platforms designed for teams and AI systems to operate together securely. These systems include:
- •Private deployment and data control
- •Persistent memory across conversations
- •Structured communication layers for task execution
- •Integration with AI agents and operational tools
The goal is to support real work without relying on third-party communication platforms.
Operating Approach
- →Build systems with clear structure and defined outcomes
- →Launch quickly and test in real conditions
- →Track performance at every stage
- →Refine based on data
- →Scale what produces results
Experience
I have over a decade of e-commerce experience with real products sold locally, nationally, and internationally—built and operated across Amazon, WordPress, Shopify, Drupal, Vercel, and Cloudflare Pages.
I have led marketing and system development for veterinary organizations and service-based businesses where lead quality and conversion directly impact revenue.
My work combines technical development, marketing execution, and operational design into systems that function as a whole.
This Site
MikeSlatton.com is a working platform that reflects ongoing development. It documents systems, processes, and projects as they are built and refined.