Analytics & Performance Dashboards
Clear visibility into lead flow, conversion, and revenue so you can improve what's working and cut what's not.
Know What’s Happening (and Why)
Dashboards are only useful when they answer real business questions: What’s driving leads? Where are conversions dropping? Which channel is producing revenue? I implement analytics and reporting that connects the dots—so decisions get easier.
What I Build
- →Funnel dashboards — Traffic → leads → opportunities → customers
- →Channel performance — SEO, paid, email, social, outbound, referral
- →Sales reporting — Pipeline health, stage velocity, win rate, forecast
- →Attribution + UTMs — Clear conventions so results aren’t a mystery
- →Executive summaries — A quick weekly view with “what changed” and “what to do next”
Typical Deliverables
Tracking plan
Events, goals, UTMs, naming conventions, and ownership.
Data connections
GA4, Search Console, ad platforms, CRM, and forms.
Dashboards
Looker Studio, HubSpot, or the tool that fits your team.
Alerting
Notifications when key metrics spike or drop beyond thresholds.
Want Better Visibility?
If you tell me your primary goal (leads, calls, revenue), I’ll map the dashboard to the decisions you actually need to make.
Want a reference? Ask Owen about Mike.
📞 (727) 349-5739Owen is Mike's AI agent — available 24/7